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The Distraction Dilemma: Consumerism's Grip on Western Society

Tentacle monster forcefully feeding hamburgers to a terrified, crying man, symbolizing foie gras but with a human twist. by Foeshel


In the whirlwind of our interconnected world, it's easy to lose sight of what truly matters. Western society projects itself as the beacon of progress and freedom. But we do find ourselves at an intersection. We've become a society driven by consumption and distractions, and it seems we have forgotten some of our core values. I want to explore consumerism a little more and see how it has distracted us from the essentials we need as humans to be happy. I think everyone wants that feeling that we are contributing something and that we are appreciated for it. I will strive to maintain a neutral perspective, for this issue transcends political boundaries, affecting individuals from all walks of life.

The Allure of Consumption:

Our economy is driven by profits, and the vehicle is consumerism. The relentless chant is 'more, more, more', with balance often thrown to the wayside. But is consumerism good or bad for society? It whispers to us through advertisements, beckoning us to acquire more and seek happiness in possessions. Yet, amidst this constant barrage of messages, it's crucial to ask whether we're truly content or merely chasing an illusion. We're enticed to believe that the next product, the next gadget, or the next experience will bring us lasting fulfilment. However, it's vital to pause and reflect on whether these acquisitions truly align with our values and needs.

Detail of a Tentacle monster forcefully feeding hamburgers to a terrified, crying man, symbolizing foie gras but with a human twist. by Foeshel


Dopamine is the chemical that floods our brain when we feel pleasure. This happens when we eat something tasty or listen to our favourite song. It also motivates you to do something when you are feeling pleasure. Dopamine is part of our internal reward system.

If we look at consumerism, then dopamine is a double-edged sword. It's the driving force behind the pleasure we feel when we acquire something new, but it can also lead us into a cycle of perpetual wanting. The pursuit of that next dopamine rush through a purchase can inadvertently trap us in a cycle of consumption.


Serotonin is linked to mood regulation and inhibits pain. Depression is linked to lower serotonin. Currently, medication is prescribed to address this imbalance, even though that has been questioned in recent studies. But I am not a doctor I just observe, read and question.

For some, the quest for happiness through consumption can mask underlying issues. The promise of buying products to fill emotional voids may provide temporary relief, but it's essential to recognize that true well-being often requires addressing deeper emotional needs.


Endorphins are linked to pain relief and feelings of well-being. This chemical is triggered by activities we enjoy: exercise, laughter, or listening to music we like. Endorphins create a sense of pleasure, often referred to as a "runner's high."

In the context of consumerism and distraction, endorphins can be a driving force behind escapism. These activities can create a temporary escape from daily life, but they become problematic if they are used as a coping mechanism and evolve into a cycle of dependency.


Oxytocin is a chemical that helps with social bonding, maternal behaviour, and sexual pleasure. It fosters connections and influences our behaviour and physiology.

In our modern world, where branding and identification with products are prevalent, oxytocin can play a significant role. The emotional connection we develop with certain brands or products can be intense. However, this connection can also make us feel personally attacked when those brands or products are criticized, further highlighting the complexity of our relationship with consumption.

Detail of a Tentacle monster forcefully feeding hamburgers to a terrified, crying man, symbolizing foie gras but with a human twist. by Foeshel

The Consumption Distraction:

It's evident that we live in a society that bombards us with distractions, encouraging us to consume as a means of finding happiness. We're constantly enticed to look at the next product, watch the next show, or indulge in the next culinary delight. Algorithms feed on our emotions, keeping us engaged even when anger or frustration take the forefront.

If you try to be happy by only consuming and chasing those short bursts of happiness, it will lead to a sense of emptiness. Rarely are the root causes addressed as to why you are unhappy.

Escaping the Cycle:

Breaking free from this cycle of consumption and distraction is no easy task. Many feel trapped within a system that seems designed to keep them endlessly striving for more.

"I can't change that; I'm too small to make a difference."

Yet, there is a growing awareness of the decline in values, living spaces, political systems, and more. The zeitgeist is gradually shifting as individuals recognize that something needs to change.

Personal Choices and Balance:

In my own journey, I came to realize that the existing system didn't align with my deepest aspirations. Instead of endlessly chasing the illusion of more, I embarked on a path that harmonized with my values and desires. This meant reshaping my priorities, ensuring that I could provide a comfortable home for my family, put nourishing meals on our table, and clothe us adequately. My pursuit also entailed minimizing unnecessary distractions that had kept me ensnared in the cycle of consumption.

Above all, my higher value was placed on my passion for drawing, especially the freedom to create what truly inspired me and the continuous quest to improve through practice. This became my anchor in a sea of distractions.

The pursuit of happiness is personal; there is no one solution for everyone. For some, it might mean consuming less and focusing on experiences and relationships. For others, it could involve re-evaluating their relationship with technology and social media.


Consumerism and distraction have become defining features of Western society, transcending political boundaries and affecting people from various walks of life. It's crucial to maintain a balanced perspective, acknowledging the allure of consumption while recognizing its potential pitfalls.

Breaking free from the cycle of distraction and consumption requires introspection and a commitment to aligning our choices with our values. As we navigate this complex landscape, we must remember that true happiness often lies beyond the realm of material possessions and temporary distractions. It is within our power to step off the treadmill of consumption and embrace a more balanced existence—one that values both the virtual and the authentic.

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